needed to build a solid foundations MVP to hit the UK market as soon as possible. Read how it became a reality with the help of our React software development expertise.

  • Technology Consulting
  • React.js Development
  • PSD to React Components
  • Headless e-commerce API Integration
  • QA services
Read how Manual built its MVP

Manual is not your typical e-commerce business. Far from it! It helps men address hard-to-talk-about issues, like hair-loss or ED.

It helps men address hard-to-talk-about issues, like hair-loss or ED.

But when healthcare products are involved and medical prescriptions are required, complex flows should be introduced and this is where it becomes tricky.

The team needed a fast-loading, modern web application to hit the market and test their business proposition.

Read how we helped Manual achieve their goals.

Launch Website
  • IndustryWellness / E-Commerce
  • ServicesReact Development / PSD to HTML5 / SaSS / QA Services

Manual approached us with their idea and asked to help them build an MVP.


React.js was proposed as a frontend technology that would allow for a blazingly fast front-end that could communicate seamlessly with a headless ecommerce backend.


Manual hit the UK market and it was not long till it became a sensation!

The Problem

You have a new e-commerce idea that you want to hit the market with. That's great!

But what technologies should you build it on? And if the idea doesn't fly? Should you hire in-house developers or external? What is the best approach?

This is more or less the conversation we had in the beginning. And we needed to find the best approach!

So we sat down with the business and the CTO and discussed what the needs were. The Manual business proposition was great! Targeting men wellness for hard-to-talk-about issues, like hair loss and ED.

But it didn't fit into the normal e-commerce flow as we all know it. It had to do with regulatory checkpoints, approvals and doctor prescriptions.

So the main 2 questions were:

  1. Which technologies should be used to build the platform?
  2. Should it be developed with in-house resources or with an external company?

For the first question our recommendation was simple. Start off by creating the MVP with an experienced team and if that goes well, you should hire in-house developers.

We strongly feel that the technology knowledge should be kept within or close to the company, once the product-market fit is found. We can then help grow the team and make the hand-over while the product is selling.

For the second question, we chose React.js and you can read on as to why.

The Challenges

Subscription and on-demand purchaces, doctor prescription approvals and eligibility questionnaires before buying, create a web of complex user flows. Our team needed to make sure that no edge-case was missed that could lead to a regulatory penalty. A challenge we gladly took on!

React, if not used correctly, can actually harm SEO. But using Server-Side Rendering, this can be avoided and the application can take advantage of React's speed without any SEO impact. Based on our experience in many other React applications, our team made sure that all elements and pages were indexable by search engines.

Turning a modern-looking design into a pixel perfect website that works on all browsers and devices is a challenge that allowed us to showcase our skills.


React.js is a frontend library created by Facebook that breaks up the page into fast rendering components and takes advantage of the page's virtual DOM in order to reload only the required components when some data changes. It is recommended when requiring to create interactive UIs and it is backend technology agnostic, meaning that you can use it together with your favourite backend technology.

During the last 5 years, it has become one of the top 2 frontend technologies and has a very extensive community.

React.js on the frontend together with a front-end-agnostic e-commerce framework was the ideal combination for the MVP.

The CTO of Manual was an expert in PHP-based backends, so we focused on turning designs into pixel-perfect React components and communicating with the backend via a REST API, whenever needed.

Developing complex e-commerce flows, like implementing medical eligibility questionnaires for prescription-requiring products was part of what made this project a nice challenge for us.

Finally, integrating with external payment gateways for both one-off and subscription payments was required in order to close the online ordering cycle.

Available on all devices

Special attention was given to making sure that the components' design was adapting to different devices. CSS Media queries and responsive HTML5 image elements, improve the user experience and allow great look & feel on all devices.

Server Side Rendering

SEO on an e-commerce business is very important! Our team made sure that Server-Side Rendering was used when developing the React components, so that SEO was not affected by dynamic nature of React.


Testability of the components and Redux-compliant state management was the top priority, in order to make maintenance easier in the future.

QA Services

After the launch, we have been supporting Manual with our QA Services in order to ensure the quality and stability of newly developed features.

The launch was completed on time and we started shipping orders on the same day. We received positive feedback from our customers and investors about the responsiveness and feel of the site. We were impressed by the code quality of the deliverable.

Dimos Nikoudis - Head of Engineering

The Outcome

The main goal of this project was for Manual to hit the UK market with a fast, well-structured web application which will allow them to scale.

Since the launch of the website, people have embraced and their products, allowing to capture a significant market share in the UK.

Orders started coming in the first day. In the first month they reached 300 orders and in the first 6 months they were able to grow this number 30-fold!

They are now expanding to more countries and sky is the limit!

Manual has grown their in-house team of developers, enhancing it with additional features, preparing for their next milestones.

We couldn't be more proud that we helped to get this off the ground!

What's next?

Innovation never ends! is a highly innovative company which continuously searches for new ways to increase customer satisfaction and reach more markets in the process. And this is just the beginning!