A modern-looking, speedy website which aims to showcase Deichmann's innovative culture and attract young talent.
Deichmann's HR department wanted to attract top digital talent and communicate to potential applicants the push for innovation that it has been fuelling over the recent years.
Modernizing the way that potential applicants view the organization and ensuring that the implementation reflects this modernization and at the same time integrates with existing systems, was a must-have that could make or break the project.
An employer branding that screams innovation required a web design that goes beyond the usual presentation. Turning this complex design into a pixel perfect website that works in all browsers and devices is a challenge that we gladly accepted.
Apart from the visual aspect of things, analyzing and integrating with Deichmann's 3rd-party application software allowed us to showcase our adaptability and technical skills.
Since we are talking about employer branding, one of the main aspects was to create a design that makes the potential applicant imagine him/herself working in a great environment!
Our partner Silberpuls made an excellent job analyzing Deichmann's branding needs through various workshops and producing a final design that conveys that feeling of "coolness" and innovation, essential to attracting new talent.
Valuedriven was called in to consult on the technology aspect and implement the final solution.
Since the requirements were to be able to modify content in multiple languages and also integrate with Deichmann's 3rd party application management software, Wordpress was an obvious choice for us.
Employer Branding Expert @ Deichmann
A mix of technologies were used. Wordpress was chosen as a framework for easily allowing the Administrator to modify content and manage the website. Building the website on a proven framework, where we have years of experience was the obvious choice here.
Finally, we used REST to get the job offer data and submit applications to the Recruitment software backend, handle errors and retries.
Our specialty is responsive design and allowing the design to adapt to the user's device. CSS Media queries and responsive HTML5 images elements, improve the user experience and allow great look & feel on all devices.
Working with the WPML plugin allowed us to support multiple languages over all configurable elements of the website, giving the administrator an easy way to handle translations.
We are always very focused on page speed and therefore our team installed caching and image optimization plugins, which are serving images in next-gen formats like webp, lazy loads images, resulting in a smoother user experience for the website's visitors and potential applicants.
Our aim was to reach a GTMetrix A grade and Google Pagespeed score above 80.
Following best practices, our team installed caching and image optimization plugins, which are serving images in next-gen formats like webp, lazy loads images, resulting in a smoother user experience for the website's visitors and potential applicants.
Finally, our team integrated a Content Delivery Network (CDN) to the website, drastically improving the user experience and increasing the responsiveness of the website.